University of the District of Columbia Updated

Dear hiring manager,

I am writing in regards to the open position for Web and Digital Manager at the University of the District of Columbia. Based on the job description and my professional skills and experience, I believe that I am an ideal candidate for this role.

In my previous role as Social Media Manager, I increased organic followers across all channels by 130% through curating content calendars and developing engaging social media content. I also boosted user engagement by 73% through creating Instagram and TikTok reels. My experience managing a team of 2, collaborating with cross-functional teams, and developing online content strategy makes me confident that I would excel in this role.

Additionally, as a Publicist at Rice University, I increased web traffic and content impressions by 72%. I also increased the average open rate from 8% to 14% by strategizing email copy and email sequences through A/B testing processes. My experience with creating strategic marketing content, communicating effectively to the media, and managing videoblogs and image content would be beneficial in this role.

I am eager to utilize my skills and experience to contribute to the University of the District of Columbia’s digital media presence. Please do not hesitate to contact me if you have any questions or would like additional information about my qualifications. Thank you for your time and consideration.
Alexandria Johnson