Medidata Updated

Dear Medidata,

I am writing in response to your job posting for a Director of Brand Marketing. I am confident that I have the skills and experience needed to excel in this role and contribute to the success of your company.

As Senior Vice President of B2B Marketing at iHeartMedia, I was responsible for designing and implementing the company’s first performance-based marketing and content strategy. This led to a 30% increase in lead generation and a 20% growth in iHeart’s client database. I also oversaw comms, research, and narrative development for advertising events and conferences such as Cannes, SXSW, and AudioCon. In addition, I led iHeartMedia’s national on-air B2B advertising and media campaigns across owned broadcast, podcast, and streaming platforms.

At Roku, I directed a cross-functional team of 15 to provide value to entertainment clients, media agencies, and DTC brands. This resulted in a +20% year-over-year increase in revenue. I also managed a global cross-functional team to integrate technologies and create the go-to-market strategy for OneView – Roku’s self-serve ad platform for TV streaming – achieving launch three months ahead of schedule. Furthermore, I developed Roku Advertising’s first global brand guidelines and positioning which generated +30% awareness, +20% consideration, and +10% new clients within six months.

As Vice President of Consumer & B2B Marketing at truTV, I maintained a $100M+ budget while developing the brand positioning, creative strategy